ABOUT THE BRAND
SHINJEO is a hat designer brand started in New York last year and was launched on May 2015 formally in Korea.
This brand is composed of 3 lines having respectively different feelings such like
Project S which is an avant-garde headpiece work containing designer’s philosophy,
Exclusive Line using manufacture methods close to high-quality, traditional military style, and
Ready to Wear that could force the boring look
She who has accumulated long careers in marketing and design fields led herself to a Hat Designer because of clinging to passions and interests in hats.
In New York, the center of trends, she has learnt global trends while having exchanged with famous Milliner and Hat Maker, and showed good performances such as participating in a special exhibition etc HATtitude in New York and France.
The hat containing special stories
is the very one she likes to make.
may be small, but it makes a strong statement.
It allows you to express the inner passion
concealed by your everyday character.
Who you are,
your wildest desires,
your most outlandish dreams,
What you want to achieve at this moment.
Unveil what you have hidden within yourself,
whatever that might be.
Show it to the world!
It is merely a pretext to say,
"I don't look good in hats."
Let me unveil your persona.
est petit mais c’est une pièce forte.
Il vous permet de révéler vos passions secrètes
disimulé par votre caractère.
Ce que vous êtes,
vos désirs les plus fous,
vos rêves les plus étranges,
ce que vous souhaitez accomplir maintenant.
Quelle qu’elle soit,
dévoilez votre nature secrète,
exposez vous aux regards!
Il n’y a pas d’excuse pour dire
“Je n’ai pas de tête à chapeau.”
Laisser moi dévoilez votre personalité.
Ready to Wear
Though this is more casual than other lines of SHINJEO, it consists of goods that can be used stylish while not losing unique identity and having comfort.
The hat belongs to goods made by high-quality materials as Limited Edition, and contains unique storytelling, and also has sufficient collectible value indebting to its specificity.
As Hat and Headpiece work which become the root of S/S and F/W Collection, this is a project work that is made with various materials without limitations on imaginations.
While getting inspired from experimental passions of traditional classics and contemporary art, we are going to develop work based on fresh collaboration with a lot of artists afterwards.